Google Merchant Center is a digital platform where online retailers upload product data that fuels Google Shopping Ads. Merchant Center lets you manage how you’re in-store and online product inventory appears on Google. Our merchant solutions help you reach hundreds of millions of people looking to buy products like yours each day.The Merchant Center account entails one major benefit. it is an excellent way to advertising your products with Google Shopping. It allows you to store essential product information needed to generate and serve your product ads to potential customers.You can easily advertise your products in Google Merchant Center by creating the feed label.A feed is a file that contains a list of products you want to advertise through Merchant Center. When you add your products, you'll assign attributes to ,Automated feeds make it easier to send product data to Google, which helps customers find.information about your products across various Google touch points .Benefits of Google Shopping and Product Ads ·:
1) Spotlight for your products and brand, coming from a trusted source.
2) Attract more qualified traffic.
step1 : First sign in to google merchant center account and enter business details.
step2 : Next go to settings, here you can see business information option so click on it.
step3 : Enter your business name and details about your website.
step4 : Then go to website option, Next to the About Your Business option you will find the Website option.
step5 : Here you can put your website URL and save then take the html tag.
step6 : Place that HTML tag in the header of your website.